There's Always More to Know

At Antiphony, we're always on the lookout for fresh and interesting ideas to help our clients. To that end, we've accumulated a variety of references to illustrate some of the concepts we believe are essential for executives to succeed.

We hope these recommendation readings provide you with valuable business insights.

Recommended Reading

INNOVATION

Driving Growth through Innovation (Robert Tucker)
The Innovator's Dilemma (Clayton M. Christensen)
The Innovator’s Solution: Creating and Sustaining Successful Growth (Christensen and Raynor)
Making Innovation Work: How to Manage It, Measure It, and Profit From It (Davila, Epstein, Shelton)
Open Innovation: The New Imperative for Creating and Profiting from Technology (H C Chesbrough)
MarketBusters (Rita McGrath and Ian MacMillan)

LEADERSHIP

Built to Last (Jim Collins and Jerry Poras)
Emotional Intelligence : Why It Can Matter More Than IQ (Daniel Goleman)
Execution: The Discipline of Getting Things Done (Larry Bossidy, Ram Charan)
Good to Great (Jim Collins)
How To Win Friends And Influence People (Dale Carnegie)
The Leadership Moment (Michael Useem)
What They Don't Teach You at Harvard Business School (Mark H. McCormack)

MARKETING AND SALES

The 22 Immutable Laws of Marketing (Al Ries, Jack Trout)
The Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado (Paul Wiefels)
Crossing the Chasm (Geoffrey Moore)
Entrepreneurial Marketing: Lessons from Wharton's Pioneering MBA Course (Leonard M. Lodish)
Hyper-Growth for Survival: How Network Effect Creates Market Domination (Deloitte Touche)
Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge (Geoffrey A. Moore)
Marketing High Technology: An Insider's View (William H. Davidow)
Network Effects (Eric Ransdell, Fast Company, Sept 1999)
New Rules for the New Economy (Kevin Kelly, Wired Magazine, Sept 1997)
Positioning: The Battle for Your Mind (Al Ries, Jack Trout)
Purple Cow: Transform Your Business by Being Remarkable (Seth Godin)
Selling To VITO (The Very Important Top Officer) (Anthony Parinello, Denis Waitley)
The Tipping Point: How Little Things Can Make a Big Difference (Malcolm Gladwell)
Understanding Conjoint Analysis in 15 Minutes (Joseph Curry)

ENTREPRENEURSHIP

Art of the Start (Guy Kawasaki)
Dealers of Lightning: Xerox PARC and the Dawn of the Computer Age (Michael A. Hiltzik)
Effective Entrepreneurial Boards (NACD and Ernst & Young)
The Entrepreneurial Mindset (Rita McGrath and Ian MacMillan)
New Venture Creation with New Business Mentor 2002 (Jeffry A. Timmons)

FINANCING

M&A From Planning to Integration (Robert Borghese, Paul F. Borgese, Paul Morin)
Venture Capital: The Definitive Guide for Entrepreneurs, Investors, and Practitioners (Joel Cardis)

EMPLOYEE AND TEAM DEVELOPMENT

Influencing and Collaborating for Results (Duke Corporate Education)
Wisdom of Teams (Jon Katzenbach, Douglas Smith)
Type Talk at Work (Otto Kroeger, Janet Thuesen, Hile Rutledge)

Home | Company | Practices | Resources | Social Impact